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Fásta

"FAW-sta" — grown; seasoned. (adjective, Irish)

Fractional, Interim and Project-based operators for companies in flux.

Irish-founded, working with companies across Ireland, Europe and beyond.

What we do

Capability, not headcount.

Who we are

We are Fásta.

A collective of experienced operators. We've led marketing, finance, legal, operations, people, commercial and product inside some of the world's best companies — and a few of the messiest. We've built businesses from zero, scaled teams through rapid growth, led transformations, and handled the moments when everything suddenly became more complicated.

We're all working fractionally for different reasons — life, family, travel, flexibility. Lives are complicated enough, so we're primed to come in and under-complicate things.

We're a collective, not an agency. Each of us runs our own independent practice. Together we're a trusted bench of experienced operators, assembled around the needs of each client.

No grandstanding. Just the work.

The bench

A curated bench of senior operators.

Full bios available on request.

Swipe to explore

01 / 06

Illustrated portrait of Anna Morrogh

Anna Morrogh

COO · CMO · Chief of Staff · Director of Special Projects

19 years across startups, scale-ups and multinationals. Operational and marketing leadership from bootstrapped to global — ex-Google, InVision, Toucan.

Specialises in

  • Untangling complex, cross-functional problems
  • Organisational design and scaling operations
  • Founder support and strategic pivots
  • AI adoption and fluency across a business

Engage when you're stuck in triage mode, fixing symptoms instead of root causes, and no single function can fix it alone.

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02 / 06

Illustrated portrait of Nida Shah

Nida Shah

COO · CFO · Board Advisor

15+ years leading finance, operations and governance in high-growth environments. Former CFO and COO at Web Summit; earlier, finance lead on the ICRC's Afghanistan aid programme.

Specialises in

  • Operational pivots, scaling and finance
  • Governance, risk and compliance
  • Aligning stakeholders with competing agendas
  • Board and investor reporting

Engage when you're scaling fast and can't afford to lose rigour or momentum.

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03 / 06

Illustrated portrait of Kate Byrne

Kate Byrne

Internal Comms Leader · Content Director · Chief of Staff

Strategic communications leader with 15 years across startups, scale-ups and big tech, including global roles at TikTok, Deliveroo and Culture Trip.

Specialises in

  • Internal and change communications
  • Culture and ways of working
  • Content and editorial direction
  • Readying organisations for AI
  • Elevating customer communications and building community

Engage when you're scaling or changing fast and the culture and message inside the company aren't keeping up.

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04 / 06

Illustrated portrait of Róisín Haugh

Róisín Haugh

CMO · Marketing Transformation Lead · Head of Creative Operations

Twenty years working inside and alongside marketing, creative and agency teams, from WPP and Ogilvy to major global brands and in-house organisations.

Specialises in

  • Marketing, creative and agency transformation
  • Operating models, processes and ways of working
  • Building in-house creative and content capability
  • Commercial performance, scoping and resourcing
  • Digital and AI-enabled transformation

Engage when your marketing or creative function has outgrown how it works and needs a reset.

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05 / 06

Illustrated portrait of Caitríona McNamara

Caitríona McNamara

CPO · People Director · HR Transformation Lead

15+ years building and scaling people functions for startups and growing businesses. Currently fractional CPO at Chemist Warehouse Ireland; previously Head of People at &Open and at Pointy through its acquisition by Google.

Specialises in

  • Scaling people operations at the right pace
  • HRIS selection and implementation
  • Performance and talent management
  • Developing managers and leadership capability
  • Mentoring internal people teams

Engage when you're growing fast and your people function can't keep up with the pace.

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06 / 06

Illustrated portrait of Orla Cullen

Orla Cullen

Strategic Advisor · Chief of Staff

Strategic advisor with a legal background and operational outlook. Former CLO at &Open and board member at IAC's EU HQ, with experience across tech, telecoms, banking and healthcare.

Specialises in

  • Bridging big-picture strategy, operational reality and commercial risk
  • Ensuring your advisors are solving actual business problems, not just writing lengthy memos that gather dust
  • Cutting through complex, multi-layered issues to realistic, actionable solutions
  • Stress-testing and unlocking commercial opportunities at any growth stage

Engage when you're scaling and need the right strategic advice at the right time — without the cost of getting it wrong.

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The moment

The moments we're built for.

When a company grows or changes, the way it works, communicates and makes decisions all come under strain. That's when we come in.

How we work

Three ways to bring us in.

You work directly with senior operators, with the depth of the whole collective behind them.

Experience

Rooms we've been in.

GoogleKPMGWPPInVisionTikTokDeliverooOgilvyAllBrightHopin&OpenBeacon HospitalWeb SummitArthur CoxBank of IrelandIAC

How we operate

How we operate.

Contact

Let's talk.

Message us and we'll set up a call to talk through what you need and how we can help.

Prefer email? hello@wearefasta.com